How to Increase the Effectiveness of Your Content by 300% While Saving Time and Money
Creating fresh content on a continuous basis may be a difficult and time-consuming effort for a marketer. The need to provide new and distinctive material for social media, blog articles, thought leadership, and other marketing channels often leads these things to be pushed to the back burner. But, repurposing content to make the most of what you're generating is one approach to relieve stress.
Repurposing content is changing old information into new forms in order to reach a larger audience. Consider six alternative uses for a piece of content when creating it. This blog article will go over the advantages of reusing your material as well as ways to do it efficiently.
What are the benefits of repurposing content?
- Integrated marketing efforts are 300% more successful than single or dual-channel marketing initiatives, according to research. When you employ at least four distinct media outlets, you get the greatest results. The more clear, cohesive, intentional, and deliberate a customer's journey is, the more likely you are to generate brand loyalty.
- Reach a larger audience: By repurposing material, you may reach a larger audience and those who you would have missed with the original content. Everyone does not consume content in the same manner. Some individuals like to read blog entries, while others like to watch videos or listen to podcasts. You may reach your audience where they are and adapt to their tastes by repurposing your content into other forms.
- Improve the longevity of your content: Producing fresh material may be time-consuming and expensive. Repurposing content increases its life cycle, enabling you to extract additional value from content you've previously developed. Moreover, repurposing content allows you to edit and renew existing information, making it more relevant to your audience.
- Repurposing content might also assist you to boost your search engine optimization (SEO). Repurposing content allows you to target new keywords, increasing your chances of appearing higher on search engine results pages (SERPs). This might boost the exposure of your website and attract more visitors to it.
How to perform content repurposing?
Convert blog articles into social media posts
Transform blog articles into brief posts for social media. You may use important ideas or phrases from the blog article to create social media posts, graphics, or videos. This might improve traffic to your website and interaction on your social media pages.
Convert blog articles into videos
You may make a video summarizing the blog post or an animated film highlighting the major points from the article. Videos are a popular medium, and making them might help you reach a larger audience.
Convert webinars to blog posts and vice versa
If you have recorded webinars, you may reuse the information by making blog articles out of it. You may write a blog post summarizing the important themes presented in the webinar. This may assist increase traffic to your website while also providing value to your audience. You may also share a blog article as a webinar or workshop.
Convert blog entries into infographics
Infographics are an excellent method to graphically display information. You may make an infographic out of your blog article by emphasizing the main points. This may assist enhance social media engagement and shares.
Repurpose videos across numerous platforms
If your organization makes a brand video, you may use it in a variety of ways. You may post it to your YouTube channel, which is the world's second-largest search engine. The video may be edited into shorter trailer-style clips for Instagram and Facebook reels. You may embed the video on your website or send it in an email newsletter or email campaign.
Employ graphic ad campaigns across ad channels
If you're planning a conventional ad buy for a physical billboard, reuse the design and approach for other advertising. You may resize and repurpose for digital advertisements, online or print ads, email or direct mail campaigns, and so on.
Repurpose media relations pieces
Earned or paid media placements are another effective strategy to reuse information. After you have a placement, utilize your megaphone to increase the reach. Share the link through social media, your website, and email newsletters or campaigns.
Example
Assume your company creates a new brand video for your website. You may reuse this in a variety of ways:
Add to YouTube
Create brief "sizzle" videos for social media sites
Snippet still photos and video clips for media pitches
Сreate quote visuals, infographics, and GIFs for social media sharing
Include the video's message in a blog post
Incorporate the video into an email campaign
To summarize, reusing content is an efficient strategy to reach a larger audience, extend the life of your content, and boost your SEO. The examples above are only a handful of the various methods to reuse information. Repurposing content may help you save time and money while still meeting your marketing objectives.
